WRITTEN BY LAUREN SUAREZ
The well-known and frequented make-up chain, Sephora, opened on Nov. 1 on the corner of Court and Joralemon Street.
The first 100 people to line up on both Friday and Saturday received gift cards with surprise amounts ranging from $10 to $1000.
Dedicated and thrifty shopper waited on line outside from as early as midnight the night before to get a chance to win big.
The crowd was also rowdy and hostile at times, which made the customers question if it was even worth the wait. A majority were prepared for the morning, and brought blankets and chairs to get them through the chilly night, knowing full well that their chances leaned towards winning just a $10 gift card.
On Friday, Sephora started the fanfare at 8am, distributing the gift cards and cutting the ceremonial ribbon to mark its inauguration to Brooklyn. In the afternoon, musician-turned-makeup-artist Will Lemon III held a skin printing workshop for customers to learn their pattern and technique.
On Saturday SFC alumna Carla Biggs said, “I stood on line from 6am and yet I still wasn’t one of the first 100 customers.”
The store opened at 9am with the gift card giveaway and then held workshops throughout the day about color palette exploration with painter Katherine Bernhardt and beauty collage lessons with campaign artist Hisham Bharoocha.
Artist Gary Panter designed limited edition tote bags that customers received with any $50 purchase.
The opening not only included these special events, but also thanked their loyal customers by offering drinks and snacks made available by local Brooklyn purveyors, a photo booth, and sets by Brooklyn based DJs.
Brooklyn’s own Sephora will now be open regularly Monday-Friday from 8am to 8pm, Saturday 10am to 9pm, and Sunday from 11am to 7pm.